Student Journey Mapping

Understanding the experience and needs of an increasingly diverse and post-traditional student community requires an approach that is holistic, inclusive, and equity-based.

While access to higher education has improved, inconsistent experiences on campus and online lead to inequitable outcomes. For these complex experience challenges, brightspot brings a depth of student research methods like interviews, focus groups, and observations. We also bring the leading framework for understanding the student journey – the Student Experience Canvas; a holistic survey for assessing the student experience – Student Experience Snapshot; and extensive expertise collaborating across siloed departments to co-create viable solutions.

Together we transform the student experience by facilitating a comprehensive assessment of the current student experience, identifying the areas of greatest need, and generating strategies that address these needs. With a range of strategies in hand, your institution will be able to create a more seamless experience and improve student outcomes such as retention and completion. Along the way, our process serves to enable an organizational culture of equity-mindedness.

“We worked with brightspot on mapping and improving the student journey. We were all impressed with the methodology and the results. We have shared and discussed the results widely. Now we are aligned and excited to integrate our insights to achieve the goals in our strategic plan.”

Virginia (Ginny) Arthur, PresidentMetropolitan State University

BrightSpot Strategy
BrightSpot Strategy
BrightSpot Strategy

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All of our projects follow a systematic approach which includes research, visioning, and strategy.