Research and Engagement

To understand the current state and identify future opportunities for their people, programs, and places, colleges and universities must combine insightful analysis with innovative stakeholder engagement.

To transform and thrive, colleges and universities must understand what you have, how you compare, and what’s changing – demographically, technologically, and socially. Through an integrated research and engagement process, brightspot conducts user research, analyzes the competitive landscape, and identifies patterns and trends.

Informed by interviews, observations, workshops, surveys, and data mining, we combine stories and stats to uncover insights you can act on. Our research and engagement helps you invent the future and stay ahead of the pack, rather than benchmark the past, to improve the spaces and services you offer, how you organize your people, and how you operate.

“Georgia Tech is thinking about what’s next for our library and brightspot helped us get there by researching faculty and students, creating a playbook of services and spaces, then working with our staff to realize our goals.”

– Georgia Tech Library Staff Member

BrightSpot Strategy
BrightSpot Strategy

“We turned to brightspot to study the student and faculty experience with research, teaching, and learning processes and we uncovered great insights together. Smith gained a lot from our brightspot partners.”

Katherine Rowe, former Provost, Smith College, current President, College and William and Mary

See how we made a difference

Our services

All of our projects follow a systematic approach which includes research, visioning, and strategy.